Sur De La Mer is a new premium residential community being developed in the coastal area of Port De La Mer in Jumeirah 1. The project is being implemented by Meraas Holding, a well-known master developer based in the UAE. The community consists of townhouses, villas, and mid-rise buildings that stretch along the coastline. Residents can enjoy spectacular views of the Arabian Gulf and the Pearl Jumeirah Peninsula. The area is home to many upscale hotels and La Mer Beach, as well as a promenade with cafes, restaurants, and shops.